Twitter Blue Tick.
Twitter Blue Tick.
Today only two elements are raising their heads on the whole society, one is politics and the other is technology. These days, the change in the blue color mark made by Elon Musk, one of the world’s famous Dhanna Seths, as soon as he entered the Twitter company, has given people sleepless nights.
In all the social e-platforms of ideological exchange, there is a lot of attraction towards Twitter worldwide, because it provides an easy and simple medium of communication to common people as well as to special persons. This difference between common and special was a sign of status, achievements, power and special identity among them.
Twitter has been making this distinction between common and special by stamping blue ticks on the basis of some parameters. Twitter is again in headlines for the past few days regarding this blue tick. Elon Musk is making some changes every day as soon as he takes command of Twitter, but his decision to make Blue Tick a paid service has created a stir in the world of social media. Elon Musk, engaged in efforts to avert the danger of extinction of the human race from the earth by establishing a human settlement on Mars, has created a crisis of anonymity in front of the special people of the earth these days.
Why was this change needed?
Politically half-Democrat and half-Republican, socially liberal and economically conservative, Musk, a capitalist who considers himself a conservative, also has a bit of socialist thinking, and people who agree with his views say that this will promote equality on Twitter. will get. On the other hand, every effort is being made by Elon Musk like a skilled entrepreneur to bring this continuously loss-making company into profit. Even to overcome the loss, people have been fired on a large scale. Customized offers are being made to attract advertisers, although these steps of Twitter are also seeing many disadvantages. During the last 48 hours, Elon Musk’s net worth has decreased by $ 30 billion, in which Blue Tick The connected decision is being considered more responsible.
Whatever it is, but due to the decisions taken to improve Twitter’s plight, it seems inevitable that Twitter’s popularity will decrease. The people who had received the Blue Tick till now were experts in their field i.e. an artist, a politician, a famous sportsperson or a big businessman. This blue tick used to be the recognition of big people being big, as well as certifying their nobility and thus also a means to protect against the attack of fake accounts, but after socialism in Twitter, now this blue tick is a fixed amount. Anyone can get it on deposit, so now anyone can get Blue Tick by depositing money. A few hours after the implementation of this new rule, such cases have come to the fore in which people created Twitter handles in the name of big companies or any popular personality, took a blue tick on it and also tweeted, which was accepted by the public as authoritative. In this situation, the image of a popular person can be deeply hurt.
The blue tick had become a symbol of prestige for big people, but the new rule raised questions on the prestige of special and big people. Earlier there was a perception that accounts with blue ticks are only for influential people, now after it is removed the perception of people will definitely change. On the other hand, people including various organizations are going to face a big problem who will not buy Blue Tick with paid subscription.
Their legitimacy on Twitter is going to get affected as people will not consider that account as genuine if there is no blue tick. This could prove to be a negative for Twitter itself, and people seeking proof of exclusivity may start looking for other options. After this step which looks like progressive thinking, people’s trust in Twitter’s verification process will naturally decrease. The Blue Tick had become a test of the veracity of the identity of a particular person or organization, that is, whatever Twitter handle has a Blue Tick in front of it, it is a real, authentic, very special or talented person, that is, a person or organization to get a Blue Tick. had to prove that they are really proven and effective in their field, now since the only qualification for Blue Tick is the payment of money, the process of verification process does not matter anymore. Of course, now it is going to be difficult for people to differentiate between real and fake accounts, due to which the fair of users i.e. consumers can also reduce.
Twitter itself may also have to bear the impact of the change brought by removing blue ticks from certain people. Because the new rules are going to directly affect the trust of the users, so far Blue Tick was instrumental in increasing user engagement on Twitter. Users used to be more active on tweets from accounts with blue ticks, now due to removal of blue ticks from verified accounts and giving blue ticks on the basis of paid subscription, there is a danger of reducing the trend of users, if this happens then the economic condition of Twitter will improve. Instead, it may worsen and this exercise of Elon Musk to take Twitter to a new level may prove to be in reverse.
Whether it is Twitter or any other social media platform, the biggest source of earning for them is advertisement. Points such as the number of users and time, maximum presence of influencers form a huge basis for getting advertisements. But now there is a danger of decreasing users in Twitter, as well as the problem of increasing fake accounts is also not less. With the removal of blue ticks, the scale of establishing the identity of influential people and organizations has gone away, in such a situation advertisers can also distance themselves from Twitter.
Since the beginning of civilization, humans have made many attempts to classify living beings because the human or living world is full of curiosity and diversity. They have different importance and utility in the society, classification is necessary to know their qualities and to use them appropriately in the interest of the country and the society.
By taking such a step, even if Alan Musk wants to display his socialist attitude, if the base is not economic, then he should understand that in order to underline the different nature of an object or person in the behavioral world and their characteristics. They have to be classified. The idea of making Blue Tick a paid subscription to make everyone stand together in one line is not the result of the same extremist thinking on the basis of which Musk is searching for solutions to the problems of the Earth in Mars.
