Over the previous two years, Biesse, a worldwide chief of woodworking manufacturing machines, launched an intensive technique of modernisation of the group, with the purpose of changing into sooner and extra revolutionary.
Biesse Group adopts a brand new visible identification to mark a brand new evolution path
This path allowed us to restructure the corporate according to an strategy meant to positively have an effect on the best way we function and meet buyer wants. As such, the undertaking entails the rationalisation of the corporate construction, in addition to its reorganisation at each inside and worldwide ranges, with the final word function of reworking the group into an more and more extra streamlined and environment friendly entity that includes simplified processes and the power to adapt to world contexts which can be in fixed evolution.
We now have adopted a transversal strategy meant to ease the implementation processes of improvement initiatives. This path can even have an effect on our branches overseas, with the aim of strengthening the companys worldwide community by extra environment friendly buildings.
The brand new visible identification was deemed essential to align group positioning and types, and conveys the teams new values and identification traits whereas additionally retaining the distinctive options of the assorted sectors through which the group operates.
Roberto Selci, theCEO of Biesse Group, stated, “Biesses evolution will profit our clients, in addition to permitting us to compete in an more and more changeable market. As a result of all-encompassing nature of this transformation, we determined to explicitly specific it by a brand new visible identification.”
All will probably be revealed to our clients by a step-by-step launch of the primary touchpoints, beginning on the Glasstec commerce honest, held from 20 to 23 September in Dusseldorf, Germany, whereas full implementation will probably be achieved throughout the subsequent 12 months.
Sayeed Ahmed, theCEO of Biesse India, stated, “The rebranding train is a monumental improvement for model Biesse nationally and internationally. Armed with the brand new visible identification, we hope to create an even bigger and higher affect on our stakeholders to reveal our fashionable strategy.”
Biesse India is a direct subsidiary of Biesse Group and likewise the one manufacturing web site of Biesse Group exterior Italy. That began its operation with a workers of 13 individuals, Biesse India got here a protracted approach to attain an annual manufacturing capability of 2000 machines, spanning 30,000 sq. metres and using greater than 700 individuals in simply 5 years.
About Biesse Group
Biesse Group is a multinational chief in expertise for processing wooden, glass, stone, plastic, and steel. Biesse India is a direct subsidiary of Biesse Group and likewise the one manufacturing web site of Biesse Group exterior Italy. Biesse Group designs, manufactures, and distributes machines, built-in methods, and software program for producers of furnishings, door/window frames, and parts for the development, shipbuilding, and aerospace industries.
The corporate invests 4% of its annual income in analysis and improvement and has registered over 200 patents. It operates by 12 industrial websites, 39 branches, 300 brokers, and chosen sellers, exporting 85% of its manufacturing. Biesse India itself exports to greater than 70 nations throughout continents. Based in Pesaro in 1969 by Giancarlo Selci, Biesse Group has been listed within the STAR section of the Italian Inventory Alternate since June 2001. It at present has 4000 workers around the globe.